Case Study: AV Unit Makes Strategic Choice of Axiar for Clearly AV

In 2006 Ipswich based multimedia communications company, AV Unit decided to put their web development skills and experience into a project for themselves. Leveraging their relationships with existing suppliers, and their in-house development skills they launched Clearly AV (www.clearly-av.co.uk) as an online retailer of audio and video cabling, components and accessories.

As the new business took shape, they realised that the volume of orders and therefore credit card payments would require a system which connected their website directly to their merchant account – a Payment Service Provider. They began the task of researching options and found the Axiar Payment Gateway.

Integration to the Clearly AV ecommerce platform, Interchange, was straightforward and within a very short time the new business was ready to trade online. As the orders came rolling in, AV Unit came to appreciate the ease of use of the reporting and transaction management through the Axiar Payment Management Suite.

But strategically AV Unit needed a PSP for more than just Clearly AV. They were looking to build a long-term relationship with a company they could work with on future projects. As AV Unit aim to provide a complete solution, when it came to ecommerce development their clients would expect a Payment Service Provider recommendation.

Stuart Bratchell, Managing Director of AV Unit says:

"As a developer of ecommerce websites ourselves, we were looking for a PSP solution which we could use time and again. We would only recommend a PSP to our clients which we had the confidence in - from an integration, support and reliability perspective. The Axiar Payment Gateway is now our PSP of choice."